ENGLISH

Alaska Airlines: Navigating Change

By Bruce J. Avolio , Chelley Patterson , Bradford Baker

Book information

Publisher
Ivey Publishing
Year
2017
Language
english
Format
PDF
Filesize
593 kB (607587 bytes)
Pages
22\22
Topic
Business Management
Library
Ivey Publishing
Time added
2021-12-18 04:08:41
Alaska Airlines

Description

Alaska Airlines has recently recovered from a period of operational instability, yet its executives worry the airline is draining its reserves of customer loyalty and goodwill, due to losses over the past two years and variability in its statistics for on-time flights and mishandled baggage. After focusing many resources on operations in an effort to regain stability, the senior executives wonder whether the organization could endure if performance were to slip again. Is remaining status quo good enough, or should the airline’s leadership take action to transform the performance culture?

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