Personal Data in Competition, Consumer Protection and Intellectual Property Law: Towards a Holistic Approach?

Description

This book analyses the legal approach to personal data taken by different fields of law. An increasing number of business models in the digital economy rely on personal data as a key input. In exchange for sharing their data, online users benefit from personalized and innovative services. But companies’ collection and use of personal data raise questions about privacy and fundamental rights. Moreover, given the substantial commercial and strategic value of personal data, their accumulation, control and use may raise competition concerns and negatively affect consumers. To establish a legal framework that ensures an adequate level of protection of personal data while at the same time providing an open and level playing field for businesses to develop innovative data-based services is a challenging task.With this objective in mind and against the background of the uniform rules set by the EU General Data Protection Regulation, the contributions to this book examine the significance and legal treatment of personal data in competition law, consumer protection law, general civil law and intellectual property law. Instead of providing an isolated analysis of the different areas of law, the book focuses on both synergies and tensions between the different legal fields, exploring potential ways to develop an integrated legal approach to personal data. Front Matter ....Pages i-vi Introducing a Holistic Approach to Personal Data (Mor Bakhoum, Beatriz Conde Gallego, Mark-Oliver Mackenrodt, Gintarė Surblytė-Namavičienė)....Pages 1-4 Front Matter ....Pages 5-5 The Golden Age of Personal Data: How to Regulate an Enabling Fundamental Right? (Manon Oostveen, Kristina Irion)....Pages 7-26 From Personality to Property? (Andreas Sattler)....Pages 27-54 The Failure of Control Rights in the Big Data Era: Does a Holistic Approach Offer a Solution? (Helena Ursic)....Pages 55-83 The Ambivalence of Algorithms (Philipp Hacker)....Pages 85-117 Front Matter ....Pages 119-119 Blurring Boundaries of Consumer Welfare (Inge Graef)....Pages 121-151 The Rise of Big Data and the Loss of Privacy (Anca D. Chirita)....Pages 153-189 Big Data, Open Data, Privacy Regulations, Intellectual Property and Competition Law in an Internet-of-Things World: The Issue of Accessing Data (Björn Lundqvist)....Pages 191-214 A Competition-Law-Oriented Look at the Application of Data Protection and IP Law to the Internet of Things: Towards a Wider ‘Holistic Approach’ (Jacopo Ciani)....Pages 215-249 Front Matter ....Pages 251-251 Proprietary Rights in Digital Data? Normative Perspectives and Principles of Civil Law (Lennart Chrobak)....Pages 253-272 Personal Data After the Death of the Data Subject—Exploring Possible Features of a Holistic Approach (Mark-Oliver Mackenrodt)....Pages 273-302 The General Data Protection Regulation and Civil Liability (Emmanuela Truli)....Pages 303-329 Protecting Children Online: Combining the Rationale and Rules of Personal Data Protection Law and Consumer Protection Law (Milda Mačėnaitė)....Pages 331-375 Personal-Data and Consumer Protection: What Do They Have in Common? (Matilde Ratti)....Pages 377-393 Front Matter ....Pages 395-395 The Right to Data Portability and Cloud Computing Consumer Laws (Davide Mula)....Pages 397-410 The Interface Between Data Protection and IP Law: The Case of Trade Secrets and the Database sui generis Right in Marketing Operations, and the Ownership of Raw Data in Big Data Analysis (Francesco Banterle)....Pages 411-443 Data as Digital Assets. The Case of Targeted Advertising (Guido Noto La Diega)....Pages 445-499 Binding Corporate Rules As a New Concept for Data Protection in Data Transfers (Bianka Maksó)....Pages 501-525 The Power Paradigm in Private Law (Heiko Richter)....Pages 527-577