ENGLISH

Net Words: Creating High-Impact Online Copy

By Nick Usborne

Book information

Publisher
McGraw-Hill Companies, The
Year
2002
ISBN
0071415777, 0071380396, 9780071380393
DOI
10.1036/0071415777
Open Library ID
OL22371132M
Language
english
Format
PDF
Filesize
807 kB (826850 bytes)
Edition
1
Pages
273\273
Time added
2011-06-04 13:46:07

Description

A guide to creating copy that connects with customers­­and makes the sale Advertising and promotion professionals have long known that, while bells and whistles may grab a customer's attention, words make the sale. Yet, nearly a decade into the Web revolution, E-commerce professionals are just now waking up to the fact that the usual high-tech, graphics-heavy approach to site design is bad for business. Net Words explores the reasons why and makes a strong case for a revolutionary new approach to copywriting tailored to the unique demands of a powerful new medium. With the help of dozens of examples of successful and unsuccessful on-line writing, author Nick Usborne shows readers how to harness the power of the written word for the Web. Readers learn how to imbue a business with a distinctive on-line "voice" and use it to forge lasting bonds with customers, increase market share, and close sales.

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