ENGLISH

Statistical Modeling and Analysis for Database Marketing: Effective Techniques for Mining Big Data

By Ratner B.

Book information

Year
2003
Language
english
Format
RAR
Filesize
2 MB (2606081 bytes)
Pages
384\0
Library
Mexmat
Time added
2011-02-23 10:11:24

Description

A consultant to the database marketing industry describes specific methods for solving the most commonly experienced problems encountered in the field. He also provides a background by discussing the basic methodologies of database analysis and modeling. Among the problems he addresses are variable assessment, response modeling, profit modeling, and market segment classification modeling.

Similar books