ENGLISH

Handbook of Quality-of-Life Research: An Ethical Marketing Perspective

By M. Joseph Sirgy (auth.)

Book information

Publisher
Springer Netherlands
Year
2001
ISBN
978-90-481-5891-1, 978-94-015-9837-8
DOI
10.1007/978-94-015-9837-8
Language
english
Format
PDF
Filesize
28 MB (29010987 bytes)
Series
Social Indicators Research Series 8
Edition
1
Pages
458\463
Orientation
yes
Scanned
yes
Time added
2013-08-01 04:00:00
general; EthicsQuality of Life Research; Marketing; Sociology

Description

This handbook provides students of quality-of-life (QOL) research with an understanding of how QOL research can be conducted from an ethical marketing perspective - a perspective based on positive social change. The handbook covers theoretical, philosophical, and measurement issues in QOL research. The handbook also approaches selected QOL studies in relation to various populations in various life domains. The marketing approach is highly pragmatic because it allows social and behavioral scientists from any discipline to apply marketing concepts to plan social change and assess the impact of intervention strategies on the QOL of targeted populations.

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