Mapping innovation: a playbook for navigating a disruptive age

Description

Introduction: the "mother of all demos" -- Innovation is never a single event -- Innovation is combination -- The innovation matrix -- Developing new business models to disrupt the marketplace -- Opening up innovation -- Innovating the core: the 70/20/10 rule -- Pursuing innovation at scale -- Leveraging platforms to access ecosystems -- A new era of innovation -- Afterword: building your innovation playbook.;Innovate or die. This life-saving playbook reveals the proven process for driving innovation in any business, large or small. Mapping Innovation is a strategic guide for focusing your organization's innovation efforts where it counts. It helps you ask the right questions, map the innovation space, and define which approach is most likely to solve the specific problems and opportunities you face. In essence, this book enables you to choose the right tools for the job and build a solid strategy based on sound principles, rather than conjecture. In the end, you will understand how to develop new models to disrupt the marketplace, expand your efforts to reach ever larger audiences and customers, and leverage digital space to your advantage. -- Provided by publisher.