ENGLISH

Small Change: Why Business Won't Save the World

Book information

Publisher
Berrett-Koehler Publishers
Year
2010
ISBN
1605093777, 9781605093772
LCC
HD60 .E335 2010
Open Library ID
OL23909335M
Language
english
Format
PDF
Filesize
12 MB (12203129 bytes)
Pages
146\146
Topic
Business
Time added
2011-06-04 13:46:07

Description

A new movement is afoot that promises to save the world by applying the magic of the market to the challenges of social change. Its supporters argue that using business principles to solve global problems is far more effective than more traditional approaches. What could be wrong with that? Almost everything, argues former Ford Foundation director Michael Edwards. In this hard-hitting, controversial exposé, he marshals a wealth of evidence to reveal that in reality, a market approach hurts more than it helps. Real change will come when business acts more like civil society, not the other way around.

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