ENGLISH

The Art of Type and Typography: Explorations in use and practice

By Mary Jo Krysinski

Book information

Publisher
Routledge
Year
2018
ISBN
9781138236851, 9781138236882, 9781315301556
Language
english
Format
PDF
Filesize
25 MB (25724270 bytes)
Edition
1
Pages
229\240
Topic
Art
Time added
2021-11-14 06:43:42

Description

The Art of Type and Typography is an introduction to the art and rules of typography. Incorporating the industry standard―InDesign―for typesetting from the outset, this book serves as a guide for beginning students to learn to set type properly through tutorials, activities, and examples of student work. Encompassing the history of typography from ancient times to widespread modern use, The Art of Type and Typography provides context and fosters creativity while developing key concepts, including: • The history of type; • Terminology; • Classification; • Measurement; • Spacing; • Alignment; • Legibility; • Hierarchy; • Layout and Grids; • Page Elements; • InDesign tools and style sheets. Writing clearly and to the point, Mary Jo Krysinski brings over 30 years of design experience to this essential guide. With a glossary, sample class activities, additional online resources and a beautiful clean design, this book is the perfect introduction for a beginning typography student, and a handy reference for those needing a refresher. Cover Title Page Copyright Page Table of Contents PREFACE 01. A BRIEF HISTORY OF THE ALPHABET AND TYPE 02. LETTERS AND THEIR CHARACTERISTICS Introduction The Shape of Letters Anatomy of Letterforms Stress of Characters Understanding Typefaces and Fonts Terminology Type Classification Type Variations and Modifications Exercise: The Structure of Letterforms Assignment: Type Anatomy and Characteristics Assignment: Ligature Design 03. INDESIGN® SOFTWARE BASICS InDesign® Tools Panel and Menus The Control Panel Setting Up a Document Master Pages Master Page Elements 04. THE MECHANICS OF TYPE Type Measurement Type Sizes Em and En Character Width and Sidebearing Spacing Letter Spacing (Tracking) Word Space Leading/Line Spacing Alignment Text Separators Legibility and Readability Hyphenation and Line Breaks Widows and Orphans Exercise: Text Setting and Readability 05. SETTING DISPLAY TYPE Selecting Display Type For Large Point Sizes Kerning Adjusting Word Spaces Line Spacing Display Type Breaking Lines Vertical Alignment Exercise: Kerning Type 06. OTHER TYPOGRAPHIC ELEMENTS Ligatures Numerals Small Caps Punctuation Hyphen/Em Dash/En Dash Space Markers Feet and Inches Subtraction, Multiplication, and Dimension Signs Superiors/Inferiors/Ordinals Other Glyphs Styling URLs Character Positions and Baseline Shift Key Commands for Common Characters 07. TYPOGRAPHIC HIERARCHY Choosing Typefaces Combining Typefaces Typographic Contrasts Creating Emphasis Assignment: Hierarchy and Structure 08. LAYOUT AND STRUCTURE The Foundation: Space Page Navigation Structure Format Grids Constructing the Page Grid Combination Grids Using Grids White Space Assignment: Type Specimen Poster Assignment: Grid Studies 09. PAGE ELEMENTS AND SPECIFICATIONS Heads and Subheads Body Text Tabular Material Callouts and Pull Quotes Extracts/Block Quotations/Excerpts Captions Author Bylines Footnotes/Endnotes Running Heads and Footlines Folios (Page Numbers) Multi-Page Formats Pacing Type Specification Manuscript Mark-Up Proofreaders’ Marks Assignment: Type Specimen Book Assignment: Design History Booklet 10. USING INDESIGN® STYLES Creating Paragraph Styles Creating Character Styles Importing Styles from Other InDesign® Documents Applying Paragraph Styles Applying Character Styles GLOSSARY INDEX

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