ENGLISH

The Big Idea

By Steven D. Strauss

Book information

Year
2002
ISBN
0793148375, 9780793148370, 9780585427850
Open Library ID
OL17047067M
Language
english
Format
PDF
Filesize
900 kB (921861 bytes)
Edition
1st
Pages
240\241
Time added
2011-06-04 13:46:07

Description

Innovate, and Grow Rich! What does it really take to create an amazing, ultimately market dominating product? Attorney and business writer Steven Strauss goes behind the scenes to find out. Strauss believes that the best way to learn and understand what it takes to innovate is by looking at people who have done it. In The Big Idea: How Business Innovators Get Great Ideas to Market, Strauss tells the real life stories of 30 different products that were truly unique, started as an idea in someone's head, and went on to become household names. He also profiles dozens of creators who helped launch inventions like cell phones, Post-it notes, Gillette's Mach 3 razor, Velcro, Xerox machines, Viagra, Silly Putty, Tupperware, Prozac, Palm Pilots, and more.

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