ENGLISH

The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly

By David Meerman Scott

Book information

Year
2007
ISBN
0470113456, 9780470113455, 9780470166857
LCC
HF5415.1265 .S393 2007
Open Library ID
OL19682698M
Language
english
Format
PDF
Filesize
1 MB (1221312 bytes)
Pages
304\307
Topic
Business Marketing
Time added
2011-06-04 13:46:07

Description

For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.

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