Improve your global business english: [the essential toolkit for writing and communicating across borders]

Description

In a business world that spans several continents, it is no longer common for everyone to speak English as a first language. Whether you speak English as a first, second or even third language, intercultural business communication means that getting it right first time has never been more important for you and your organization.English can never be standardized in the global and digital marketplace; instead, we can learn how to customize business English according to our own values and culture and communicate successfully across borders. Improve Your Global Business English creates an awareness in the reader of what to avoid and how to ensure that communications are correctly understood. Very readable and hugely instructive, Improve Your Global Business English provides practical self-study with quizzes, activities and worksheets, helping you to fine-tune your written communication. By mastering the basics, defining your readers and tailoring your message to them, understanding... Chapter - 00: Introduction Chapter - 01: Writing English for global business Chapter - 02: Why do we write in business? Chapter - 03: Deciding your business writing objectives in the digital age Chapter - 04: Common challenges in business English in a global workplace Chapter - 05: How does writing in a global economy affect us all? Chapter - 06: Writing e-mails Chapter - 07: Making an impact Chapter - 08: Using the global word power skills guide Chapter - 09: Report writing Chapter - 10: Writing agendas, notes and minutes of meetings Chapter - 11: Personal and company promotion in the digital age Chapter - 12: Using word power skills with social networking media Chapter - 13: Quality matters Chapter - 14: Writing tips for everyday business Chapter - 15: The kaleidoscope effect - further perspectives for global business English