ENGLISH

The Compass and the Nail: How the Patagonia Model of Loyalty Can Save Your Business, and Might Just Save the Planet

By Craig Wilson

Book information

Publisher
Rare Bird Books
Year
2015
ISBN
9781942600152, 9781942600060
Language
english
Format
EPUB
Filesize
4 MB (4709610 bytes)
Pages
\0
Time added
2022-11-05 21:11:44
Business; Nonfiction; BUS025000; BUS043040; BUS094

Description

Brand development and direct marketing expert, Craig Wilson, argues for the responsibility of consumers and the companies they spend money with. It is only through the power of the consumer, and the dedication of businesses to creating responsible and sustainable products, that we will be able to combat the draining of resources and the chemicals behind global warming and air and water pollution. Craig Wilson's The Compass and the Nail lays out a plan for how businesses can use consumer concern for the planet in order to create more successful businesses, while at the same time pushing forward in more sustainable business practices.

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