ENGLISH

The Michelin Men: Driving an Empire

By Herbert R Lottman

Book information

Publisher
I.B.Tauris
Year
2003
ISBN
9780755623372, 9781860648960
Language
english
Format
PDF
Filesize
7 MB (7459509 bytes)
Pages
\314
Library
bloomsburycollections.com
Time added
2023-06-30 20:52:18

Description

This is the remarkable story of how two brothers - Edouard and Andre Michelin - turned a sleepy, family tyre firm in the heart of rural France into one of the most innovative and successful industrial empires in the world. Edouard, a landscape painter at the Ecole des Beaux Arts, displayed an engineering genius for tyre-making and product innovation, whilst Andre, trained as an engineer, displayed a creative genius for advertising and marketing. Together they kick-started the world motor industry and created a tourist industry around the motor car and their now legendary “Michelin Guides”. The Michelin history, as described here by Herbert Lottman, reveals insights into the development of this remarkable business.

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