ENGLISH

Television and its Viewers: Cultivation Theory and Research

By Michael Morgan , James Shanahan

Book information

Year
1999
ISBN
0521582962, 9780521582964, 9780511010903
LCC
PN1992.6 .S417 1999
Open Library ID
OL385649M
Language
english
Format
PDF
Filesize
799 kB (817664 bytes)
Edition
1
Pages
284\282
Time added
2011-06-04 13:46:07

Description

How does television influence people? "Cultivation" research examines the relationship between how much television people watch and what they believe: avid viewers' beliefs are very different from those of occasional viewers. James Shanahan and Michael Morgan, leading scholars in this field, explore the differences in viewers' beliefs on issues such as violence, sex roles and political attitudes. Their compelling account, the first book-length study of this important and controversial area, will be of interest to students and scholars in communication, sociology, political science and psychology.

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