ENGLISH

The ultimate competitive advantage: secrets of continually developing a more profitable business model

By Donald Mitchell , Carol Coles

Book information

Publisher
Berrett-Koehler Publishers
Year
2003
ISBN
1576751678, 9781576751671
LCC
HD41 .M57 2003
Open Library ID
OL3578626M
Language
english
Format
CHM
Filesize
537 kB (550106 bytes)
Pages
310\0
Time added
2011-08-31 04:54:40

Description

Authors Donald Mitchell and Carol Coles conducted a ten-year study of companies that had grown the fastest over a three-year period. Their research reveals that while unsuccessful companies doggedly apply outdated business models, the successful ones improve their models every two to four years.The Ultimate Competitive Advantage provides a straightforward, systematic method any company can use to review and improve its business model and each of its key components: pricing, costs of doing business, and benefits added. Dozens of concrete examples from companies of all sizes and types are provided.

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