Writing for the Mass Media (9th Edition)

Description

Writing for the Mass Media (9th edition), by James G. Stovall A clear and effective introduction to media writing Writing for the Mass Media offers clear writing, simple organization, abundant exercises, and precise examples that give students information about media writing and opportunities to develop their skills as professional writers. With a focus on a converged style of media writing, and converting that style into real work, this ninth edition maintains its classic and effective text/workbook format while staying ahead of the curve and preparing students for their future careers. Front Cover Title Page Copyright Page Contents Preface Acknowledgments About the Author Sit Down and Write What Is Good Writing? Getting Ready to Write Basic Techniques Writing for the Mass Media And Finally ... Points for Consideration and Discussion Websites Exercises Basic Tools of Writing Words, Words, Words Grammar Sidebar 2.1: Glossary of Grammar Terms Common Grammar Problems Punctuation Spelling Sidebar 2.2: Spelling Rules Sidebar 2.3: < 3 ur txt: Texting and Grammar Writing with Clarity Points for Consideration and Discussion Websites Exercises Style and the Stylebook Accuracy Clarity Brevity Journalistic Conventions Journalistic Style Sidebar 3.1: Tips on AP Style: Abbreviations Stylebooks Sidebar 3.2: Tips on Ap Style: Capitalization The Associated Press Stylebook Sidebar 3.3: Tips on AP Style: Numbers Sidebar 3.4: Tips on AP Style: Punctuation Sidebar 3.5: Tips on AP Style: Names and Titles Language Sensitivity Sidebar 3.6: Tips on AP Style: Time The Changing Language Points for Consideration and Discussion Websites Exercises Writing in the Media Environment Audience The News Culture Accuracy Verification and Attribution Information, Not Opinion Simplicity Clarity, Coherence, and Context Deadlines Elements of News Reporting Sidebar 4.1: Interviewing Tips Skepticism Ethical Behavior Sidebar 4.2: Writing by Example Hardware and Software Conclusion Points for Consideration and Discussion Websites Exercises Basic News Writing The Inverted Pyramid Developing the Story Transitions Using Quotations Characteristics of News Stories Headlines Summaries News Writing in the Near Future Points for Consideration and Discussion Websites Exercises Writing for Print Journalism Newspapers and Magazines Today Types of News Stories Writing Feature Stories Long-Form and Literary Journalism Editing and Rewriting Books The Challenge of Writing Points for Consideration and Discussion Websites Exercises Writing for the Web Characteristics of the Web Journalism Expanded and Accelerated News Websites Blogging (Web Logs) Social Media Mobile Journalism Demands of the Audience Reporting for the Web Writing for the Web The Future Points for Consideration and Discussion Websites Exercises Writing for Broadcast Journalism Sound as a Reporting Tool Writing to Be Heard Writing the Audio/Video News Story Recording Audio Editing Audio Ethics of Editing Audio Television News Selection of News Telling the Story with Video Shooting the Video Editing Video Broadcast Copy Preparation Putting Together a Newscast The Extended Interview, the Documentary and the Web Broadcasting in Transition Points for Consideration and Discussion Websites Exercises Writing and Images Basic Concepts of Photojournalism The Threes of Photojournalism Writing Cutlines A Word About Accuracy Photojournalism Ethics The Audio Slide Show Sidebar 9.1: Seven Steps to the Audio Slide Show Using Graphics Numerical Data in Charts What a Good Graphic Contains Building a Chart Sidebar 9.2: A Primer on Math Points for Consideration and Discussion Websites Exercises Writing Advertising Copy A Love–Hate Relationship The Field of Advertising Beginning the Process: Needs and Appeals The Product The Audience The Advertising Situation Copy Platforms Writing the Ad Elements of a Print Ad Writing Advertising for Broadcast The Tools of Broadcast Advertising Commercial Formats Storyboards Online Advertising Other Media Points for Consideration and Discussion Websites Exercises Writing For Public Relations The Public Relations Process An Organization’s “Publics” The Work of the PR Practitioner Sidebar 11.1: A News Release Checklist Writing News Releases Video News Releases Letters E-mails Company Publications Websites and an Organization’s Online Presence Oral Presentations Points for Consideration and Discussion Websites Exercises The Writer and the Law The First Amendment Defamation The Plaintiff’s Case Affirmative Defenses Privacy Copyright and Trademarks Fair Use Advertising Broadcast Regulation Conclusion Websites Getting a Job in the Mass Media Personal Attributes Building an Audience Networking and Landing the First Job Get Started Sidebar 13.1: Join Up Points for Consideration and Discussion Websites Appendix A: Copy-Editing Symbols Appendix B: Grammar And Diagnostic Exams Appendix C: Problem Words and Phrases Appendix D: Advertising Copy Sheets Glossary Credits Index