Getting Goosebumps: a pragmatic guide to effective inbound marketing

Description

Overview: Want to be better at marketing your business? Could your business benefit from a more organised, effective marketing plan? Getting Goosebumps shows you how to tell your brand story in the internet age, giving your clients and customers that warm, fuzzy feeling that keeps them coming back time and again. How do you work out what to say in social media? What do your customers really want from your content marketing? And how does that translate into a strategic marketing plan, a following, and more business? This practical guide gives you all of the understanding, ideas and tools you need to develop a digital inbound marketing strategy that really works. Whether you're a digital marketing novice or a content marketing ninja, Getting Goosebumps is a step-by-step philosophy and framework to improve your online presence, packed with the latest SEO, social media and inbound marketing insights you need to know. It includes stacks of bonus content: downloadable plans, worksheets blogs and podcasts to share tips and ideas that will help you focus on what's important for you, your business and your customers. Written by the team behind award-winning Inbound Marketing agency, Ph.Creative, Getting Goosebumps reveals a plan that really works. It's the same philosophy and plans behind the great results they deliver for clients. If you want to disrupt your market place but you're not sure where to start, or if you want more confidence that your efforts will deliver a real return on your investment, you'll enjoy this book and the value it brings. After reading Getting Goosebumps, you'll have the confidence, knowledge and tools to lead, manage and implement digital excellence within your business. Whether you're running a Fortune 500 business or a small start up company, you can't afford not reading this cutting edge inbound marketing book.