ENGLISH

Brain tattoos: creating unique brands that stick in your customers' minds

By Karen Post , Jeffrey H. Gitomer , Michael Tchong

Book information

Publisher
AMACOM
Year
2004
ISBN
0814472346, 9780814472347
Open Library ID
OL18175320M
Language
english
Format
CHM
Filesize
390 kB (399227 bytes)
Edition
1st
Pages
208\0
Library
mexmat
Time added
2009-07-20 03:45:11

Description

Effective branding depends on the ability to leave a lasting (and positive) impression in the mind of the audience. This how-to book is packed with tools that help readers identify their brand's purpose, personality, promise, and point of difference.

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