ENGLISH

Agency Account Handling: Avoiding Blood, Sweat and Tears

By Michael Sims

Book information

Publisher
Wiley
Year
2004
ISBN
9780470871591, 0470871598
Open Library ID
OL7598383M
Language
english
Format
PDF
Filesize
935 kB (957941 bytes)
Edition
1
Pages
205\205
Time added
2010-05-17 00:23:50

Description

This book provides marketing, advertising, and branding professionals with the ultimate guide on how to handle a new account and how to successfully keep existing accounts. It is a practical handbook that lays out guidelines, tips, and techniques for professionals looking to keep their clients happy.

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