ENGLISH

Mind of the Strategist

Book information

Publisher
McGraw-Hill
Year
1982
ISBN
0070475954, 9780070475953
Language
english
Format
PDF
Filesize
22 MB (22588520 bytes)
Edition
English Language
Pages
320\298
Time added
2015-12-04 16:24:59

Description

A Masterful Analysis of Company, Customer, and Competition Kenichi Ohmae - voted by The Economist as "one of the world's top five management gurus" - changed the landscape of management strategy in "The Mind of the Strategist". In this compelling account of global business domination, Ohmae reveals the vital thinking processes and planning techniques of prominent companies, showing why they work, and how any company can benefit from them. Filled with case studies of strategic thinking in action, Ohmae's classic work inspires today's managers to excel to new heights of bold, imaginative thinking and solutions. "In many ways, Ohmae can be considered the modern reincarnation of a much older guru, Adam Smith." -"Journal of Marketing". "A fascinating window into the mind of one of Japan's premier strategists...full of ideas about how to improve strategic thinking."- Michael E. Porter, Graduate School of Business Administration, Harvard University

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