ENGLISH

Seducing the subconscious: the psychology of emotional influence in advertising

By Robert , John Wiley;Sons.;Heath

Book information

Publisher
John Wiley & Sons, Ltd.;Wiley-Blackwell
ISBN
9780470974889, 9781119969006, 0470974885
Language
english
Format
EPUB
Filesize
570 kB (583300 bytes)
Edition
4 printing
Pages
XI, [1], 248 s. : il. ; 24 cm\0
Time added
2020-07-26 19:24:52
Reklama--aspekt psychologiczny;Reklama -- aspekt p

Description

Our relationship with ads: it's complicated A must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising. Robert Heath uses approaches from experimental psychology and cognitive neuroscience to outline his theory of the subconscious influence of advertising in its audience's lives. In addition to looking at ads' influence on consumers, Heath also addresses how advertising is evolving, noting especially the ethical implications of its development. Supported by current research, Seducing the Subconscious shows us just how strange and complicated our relationship is with the ads we see every day. The EPUB format of this title may not be compatible for use on all handheld devices.

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