Business for Punks: Break All the Rules–the BrewDog Way

Description

BUSINESSES FAIL. BUSINESSES DIE. BUSINESSES FADE INTO OBLIVION. REVOLUTIONS NEVER DIE. SO START A REVOLUTION, NOT A BUSINESS. After spending seven years on the high seas of the North Atlantic, James Watt started BrewDog craft brewery in Scotland with his best friend, Martin Dickie. They didn't have a business plan, just a mis­sion to revolutionize beer drinking and make other people as passionate about craft beer as they are. Within a few years, BrewDog became one of the world's best-known craft breweries and fastest-growing beverage brands, famous for beers, bars, and crowdfunding. They've not only rewritten the record books—they've inadvertently forged a whole new approach to business. Business for Punks bottles the essence of James's methods in an accessible, honest mani­festo. Among his mantras: ·CASH IS MOTHERF*CKING KING. Cash is the lifeblood of your company. Monitor every penny as if...