Management kleiner und mittlerer Unternehmen: Strategische Aspekte, operative Umsetzung und Best Practice
Book information
Description
Strategic and operational issues are both critical to the management of SMEs. This textbook undertakes a scientific examination of broad topical areas including founding, business development, and ownership transfer, as well as operational implementation in the realms of marketing, human resources, communication, finance, taxes, law, and mediation. Covers current developments and new research findings on the founding, development, and transfer of SMEs Contains numerous best-practice examples
