ENGLISH

Marketing For Dummies (UK Edition), 2nd Edition

By Gregory Brooks , Craig Smith , Alexander Hiam , Ruth Mortimer

Book information

Publisher
John Wiley & Sons
Year
2009
ISBN
0470741791, 978-0-470-74179-5, 9781119992295, 111999229X
Language
english
Format
PDF
Filesize
16 MB (16469621 bytes)
Series
For Dummies
Edition
2nd
Pages
420\426
Time added
2012-03-09 12:00:00

Description

Marketing is one of the most important aspects in business today, but it’s also highly competitive and complicated, with intricate strategies and methods of delivery to understand and retain.This straight-forward guide leads you through every aspect of marketing. Fully updated to include all the recent marketing trends, including digital marketing and using new media, it’s packed with expert tips on identifying customers, using online resources, satisfying your customer’s needs and boosting your sales.Discover how to:Understand the basics of effective marketingResearch customers, competitors and industryCreate a compelling marketing strategyIncrease consumer awarenessSatisfy clients’ needs and boost sales

Similar books