Media Convergence and Deconvergence

Description

This edited volume explores different meanings of media convergence and deconvergence, and reconsiders them in critical and innovative ways. Its parts provide together a broad picture of opposing trends and tensions in media convergence, by underlining the relevance of this powerful idea and emphasizing the misconceptions that it has generated. Sergio Sparviero, Corinna Peil, Gabriele Balbi and the other authors look into practices and realities of users in convergent media environments, ambiguities in the production and distribution of content, changes to the organization of media industries, the re-configuration of media markets, and the influence of policy and regulations. Primarily addressed to scholars and students in different fields of media and communication studies, Media Convergence and Deconvergence deconstructs taken-for-granted concepts and provides alternative and fresh analyses on one of the most popular topics in contemporary media culture. Chapter 1 is available open access under a CC BY 4.0 license at link.springer.com Front Matter ....Pages i-xvii Front Matter ....Pages 1-1 Media Convergence Meets Deconvergence (Corinna Peil, Sergio Sparviero)....Pages 3-30 Deconstructing “Media Convergence”: A Cultural History of the Buzzword, 1980s–2010s (Gabriele Balbi)....Pages 31-51 Front Matter ....Pages 53-53 Convergence in Domestic Media Use? The Interplay of Old and New Media at Home (Kathrin Friederike Müller, Jutta Röser)....Pages 55-74 Blurred Lines, Distinct Forces: The Evolving Practices of Italian TV Audiences in a Convergent Scenario (Luca Barra, Massimo Scaglioni)....Pages 75-91 Media Convergence and the Network Society: Media Logic(s), Polymedia and the Transition of the Public Sphere (Caja Thimm)....Pages 93-112 Deconstructing Audiences in Converging Media Environments (Uwe Hasebrink, Sascha Hölig)....Pages 113-133 Front Matter ....Pages 135-135 Convergent Media Quality? Comparing the Content of Online and Offline Media in Switzerland (Mark Eisenegger, Mario Schranz, Angelo Gisler)....Pages 137-157 Transmedia Storytelling and Mega-Narration: Audiovisual Production in Converged Media Environments (Lothar Mikos)....Pages 159-175 Web 2.0: An Argument Against Convergence (Matthew Allen)....Pages 177-196 Front Matter ....Pages 197-197 The Deconverging Convergence of the Global Communication Industries in the Twenty-First Century (Dal Yong Jin)....Pages 199-216 Deconstructing the Music Industry Ecosystem (Jim Rogers)....Pages 217-239 Is Convergence the “Killer Bug” in the Media Ecosystem? The Case of Flemish Media Policymaking 2010–2015 (Hilde Van den Bulck)....Pages 241-260 Connected TV: Conceptualizing the Fit Between Convergence and Organizational Strategy Within a Contingency Theory Framework: The Case of Germany (Paul Clemens Murschetz)....Pages 261-283 Regulatory (de) Convergence: Localism, Federalism, and Nationalism in American Telecommunications Policy (Christopher Ali)....Pages 285-304 The Triple-Network Convergence in China: Implementation and Challenges (Fei Jiang, Kuo Huang, Yanran Sun)....Pages 305-327 Back Matter ....Pages 329-341