ENGLISH

The Business of Design: Balancing Creativity and Profitability

By Keith , Granet

Book information

Publisher
Princeton Architectural Press
Year
2013
ISBN
9781616891275, 1616891270
Language
english
Format
PDF
Filesize
6 MB (5899406 bytes)
Pages
\209
Time added
2020-07-26 19:24:52
DESIGN--General;Design;Electronic books;DESIGN --

Description

The Business of Design'debunks the myth that business sense and creative talent are mutually exclusive and, unlike other lackluster business books, is written and illustrated to captivate a visually thinking audience. For nearly thirty years, consultant Keith Granet has helped design professionals pursue their passion and turn a profit. From billing to branding, client management to marketing and licensing, 'The Business of Design'reveals the tools necessary to create and run a thriving design business in today's ultra-competitive marketplace.;Contents -- Foreword -- introduction -- INDEX Contents -- Foreword -- introduction -- INDEX

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