ENGLISH

The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly

By David Meerman Scott

Book information

Publisher
Wiley
Year
2007
ISBN
0470113456, 9780470113455
LCC
HF5415.1265 .S393 2007
Open Library ID
OL19682698M
Language
english
Format
MOBI
Filesize
735 kB (752856 bytes)
Edition
1
Pages
304\0
Orientation
no
Scanned
no
Time added
2012-02-04 16:00:00

Description

For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.

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