A Joosr guide to ... Small data by Martin Lindstrom: the tiny clues that uncover huge trends

Description

What's it about?; Gain deep insights into target consumers by using the "7Cs" of small data; Using a brand to meet an emotional lack: how Lowes Foods raised its revenues by creating a community; Using small data to identify big shifts: how Tally Weijl transformed its store experience by micro-tracking the behavior of teenage girls; Tapping into the emotional and aspirational aspects of brand loyalty: how Roomba changed its fortunes by getting to know its customers; By being aware of the cultural context of your consumer group, you can better understand their needs and aspirations.;In today's fast-paced world, it's tough to find the time to read. But with Joosr guides, you can get the key insights from bestselling non-fiction titles in less than 20 minutes. Whether you want to gain knowledge on the go or find the books you'll love, Joosr's brief and accessible eBook summaries fit into your life. Find out more at joosr.com. What can individual behavior tell us about potential purchase choices? Can the arrangement of a teenage girl's shoes reveal a huge trend? Or can the storage of a vacuum cleaner reveal the emotional state of a consumer group? Small Data is an exhilarating overview into how tiny clues in behavior can reveal huge trends. If you're interested in better understanding people, or in learning how your brand can connect with consumers, cut through advertising noise, and stay ahead of the curve, then this is essential reading. You will learn: · How small data can reveal major trends in human behavior · The hidden motivations that drive people's purchase choices · How brands can create powerful, lasting connections with consumers.