ENGLISH

Doing Business Internationally, Second Edition: The Guide To Cross-Cultural Success

By Danielle Walker , Thomas Walker , Danielle Medina Walker

Book information

Publisher
McGraw-Hill
Year
2002
ISBN
9780071378321, 0071378324
Open Library ID
OL17073027M
Language
english
Format
PDF
Filesize
8 MB (7940203 bytes)
Edition
2
Pages
350\350
Topic
Business
Time added
2010-05-31 15:29:46

Description

The book starts slowly and it has some useless information. It basically tries to convince the reader that understanding other cultures is important. Well, if I didn't think so, I wouldn't have bought the book in the first place. Then, there is some generalities about business, wrapped up in a lot of business/MBA BS. But it gets better. Then, they lay out a method of classifying cultures with several measures that do make sense. Then, there is a quick survey of several cultures. This section is extremely useful. I grew up in France but I have now lived in the US for 6 years. Their analysis is true, but it also puts a structure on the observations I made. Working with Chinese, Japanese, and Korean folks, I agree with their presentation. Form inside or outside a culture, it helps understanding how you react, and how other people react. The book doesn't make value judgments on cultures peculiarities, just gives the information. I would say it's a must read, especially when it is below 20 bucks. Just skip the beginning.

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