ENGLISH

The Adweek Copywriting Handbook

By Joseph Sugarman

Book information

Publisher
Wiley
Year
2006
ASIN
B001LA4P90
Language
english
Format
PDF
Filesize
12 MB (12779244 bytes)
Pages
361\361
Library
mexmat
Time added
2009-11-09 02:42:13

Description

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

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