Consumer economic wellbeing

Description

Consumer economic wellbeing -- Consumer interests and economic wellbeing -- Consumer financial capability and economic wellbeing -- Government and consumer economic wellbeing -- Business and consumer economic wellbeing -- Media and consumer economic wellbeing -- Internet and consumer economic wellbeing -- Consumer income -- Consumer spending -- Consumer borrowing -- Consumer saving.;"This timely text overviews theories, concepts, and contexts relating to the emerging field of behavioral economics. Research theories and data gathered across psychology, sociology, marketing, finance, and other relevant disciplines are synthesized to identify and elaborate on the defining aspects of consumer economic wellbeing. Against a background of consumer rights and responsibilities, the book discusses consumer phenomena of earning, spending, saving, and borrowing and their contributions to improving (and in some cases to worsening) economic wellness. In addition, the author presents effective ways consumers can be encouraged to navigate key economic environments such as the media, advertising, and the internet, and to change negative financial behaviors"--Publisher's description.