ENGLISH

Xiaomi : How a Startup Disrupted the Market and Created a Cult Following`

By Jayadevan P.K.

Book information

Publisher
HarperCollins India
ISBN
9789390327041, 9789390327058, 9390327040
Language
english
Format
PDF
Filesize
1 MB (1150224 bytes)
Pages
212\68
Library
Mobilism
Time added
2023-08-01 04:55:37

Description

"There may be no hotter company on the planet than Xiaomi. In less than a decade, the company has gone from being a Chinese start-up to a global player in the smartphone market. Driven by the philosophy of ‘Innovation for all’, Xiaomi has a cult fan following; after all, it offers high-end features at relatively low prices. Besides, it does not only sell phones. It also sells earphones, bluetooth speakers, televisions, fitness bands, weighing scales, power banks and air purifiers, among other products. Each one of them offering the best possible value for money. How did a small Chinese start-up become so big in a matter of years? How has it managed a cult following in such a short time period when a company like Apple took decades? What’s the secret behind Xiaomi’s success? Such are the answers this book will provide at length."

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