The Future of Audiences

Description

This book brings together contributions from scholars across Europe to present findings from a foresight analysis exercise on audiences and audience analysis, looking towards an increasingly datafied world and anticipating the ubiquity of the internet of things. The book uses knowledge emerging out of three foresight exercises, produced in co-operation with more than 50 stake-holding organisations and building on systematic reviews of audience research. It works through these exercises to arrive at a renewed agenda for audience studies within communication scholarship in the context of intrusive and connected interfaces and emerging communicative practices. Front Matter ....Pages i-xxi Front Matter ....Pages 1-1 A New Crossroads for Audiences and Audience Research: Frameworks for a Foresight Exercise (Ranjana Das, Brita Ytre-Arne)....Pages 3-24 Designing a Foresight Analysis Exercise on Audiences and Emerging Technologies: CEDAR’s Analytical-Intuitive Balance (Ranjana Das, Brita Ytre-Arne, David Mathieu, Miriam Stehling)....Pages 25-39 Front Matter ....Pages 41-41 Audiences’ Coping Practices with Intrusive Interfaces: Researching Audiences in Algorithmic, Datafied, Platform Societies (Anne Mollen, Frederik Dhaenens)....Pages 43-60 ‘The Deal Should Be Fairer!’ Stakeholder Discourses on Intrusive Media Platforms and Interfaces (David Mathieu, Juliane Finger, Patrícia Dias, Despina Chronaki)....Pages 61-77 The Co-option of Audience Data and User-Generated Content: Empowerment and Exploitation Amidst Algorithms, Produsage and Crowdsourcing (Miriam Stehling, Lucia Vesnić-Alujević, Ana Jorge, Lidia Marôpo)....Pages 79-99 Algorithms and Intrusions: Emergent Stakeholder Discourses on the Co-option of Audiences’ Creativity and Data (Lucia Vesnić-Alujević, Miriam Stehling, Ana Jorge, Lidia Marôpo)....Pages 101-119 Front Matter ....Pages 121-121 Emerging Trends in Small Acts of Audience Engagement and Interruptions of Content Flows (Jelena Kleut, Tereza Pavlíčková, Ike Picone, Sander De Ridder, Bojana Romic, Jannie Møller Hartley)....Pages 123-140 Interruption, Disruption or Intervention? A Stakeholder Analysis of Small Acts of Engagement in Content Flows (Jannie Møller Hartley, Bojana Romic, Ike Picone, Sander De Ridder, Tereza Pavlíčková, Jelena Kleut)....Pages 141-160 Bridging the Gap Between Micro and Macro Forms of Engagement: Three Emerging Trends in Research on Audience Participation (Maria Francesca Murru, Inês Amaral, Maria José Brites, Gilda Seddighi)....Pages 161-177 Stakeholder Discourses About Critical Literacies and Audience Participation (Maria José Brites, Niklas Alexander Chimirri, Inês Amaral, Gilda Seddighi, Marisa Torres da Silva, Maria Francesca Murru)....Pages 179-195 Front Matter ....Pages 197-197 Audiences, Towards 2030: Drivers, Scenarios and Horizons of the Future (Lucia Vesnić-Alujević, Gilda Seddighi, Ranjana Das, David Mathieu)....Pages 199-241 Everyday Lives of Audiences in a Future Europe: Tracing Emerging Issues from Scenarios to Experiences in 2030 (Brita Ytre-Arne, Inês Amaral, Niklas Alexander Chimirri, Miguel Vicente-Mariño)....Pages 243-261 Front Matter ....Pages 263-263 Interfaces and Engagement: From Implications to Responsibilities (Ranjana Das)....Pages 265-274 In the Interest of Audiences: An Agenda (Brita Ytre-Arne, Ranjana Das)....Pages 275-292 Back Matter ....Pages 293-309