Consumer Perception of Food Attributes: Consumer Perception of Food Attributes

Description

Food credence attributes are food features that are difficult to verify even after consumption. Consumers, today, are concerned about many food credence attributes, including animal rights, contamination risk, fair trade practice, genetic modification, geographical origin, and organic farming. For the past several decades, many scholars have analyzed the value consumers place on credence attributes and have reported that consumers will pay a premium for foods with these desirable properties. In addition, their studies reveal that individual consumers place greater importance on some credence attributes than others. For example, some are seriously concerned about animal welfare, while others are solely concerned about food safety. One of the objectives of this book is to summarize recent empirical findings from scholarly works on how consumers value food credence attributes. Such knowledge would benefit producers, processors, retailers, and policy makers. Another objective of this book is to discuss the effectiveness of the programs that have been introduced to strengthen the relationship between producers and consumers. Many programs have been developed to more effectively inform consumers regarding food production processes. Content: Consumer perspectives of food safety issues : novel technologies, chemical contaminants, organic food and deceptive practices / Anne Wilcock, Brita Ball and Jana Gorveatt -- Consumers' food safety concern over animal diseases / Doo Bong Han and Jung Yun Choi -- Consumer perceptions of genetically modified foods and GMO labeling in the United States / William K. Hallman -- Consumer concerns about radioactive contamination : empirical analysis of the vegetable wholesale market in Kanto Region / Shigeru Matsumoto and Masashi Yamamoto -- International trade and credence goods / John C. Beghin -- Food safety standards and trade patterns / Tsunchiro Otsuki, Keiichiro Honda and Bin Ni -- Toward a win-win integration of agriculture and the food sector : perspectives from the Mekong Region / Manabu Fujimura -- Factors influencing farmers' demand for agricultural biodiversity / Muditha Karunarathna and Clevo Wilson -- Culture and ethics concerning food attributes / Ian Werkheiser -- Food credence attributes, multi-criteria analysis and the ethics of food choice / Mario Giampietro -- Farm animal welfare and consumers / Carmen Hubbard, Beth Clark and Laura Foster -- Interpersonal and institutional trust effects on country of origin preference / Kar Ho Lim, Wuyang Hu, Leigh J. Maynard and Ellen Goddard -- Do consumers and producers benefit from labels of regional origin : the case of the Czech Republic / Iveta Boková and Tomás Ratinger -- Organic and local foods : substitutes or complements? / Carolyn Dimitri and Samantha Levy -- Marketing and regulation associated with food attributes / Robert P. Hamlin -- Consumer views of health-related food labelling : from front-of-pack logos to warning labels / Gun Roos -- Genetically modified food product labeling effects : how dietary restraint impacts consumer cognition and behavior / Anita G. Rodríguez and Erin Baca Blaugrund -- Sustainability, certification programs, and the legacy of the Tokyo 2020 Olympics / Yoshiko Naiki and Isao Sakaguchi -- Conclusion / Shigeru Matsumoto and Tsunehiro Otsuki.