ENGLISH

The little book of big PR: 100+ quick tips to get your small business noticed

By Jennefer Witter

Book information

Publisher
American Management Association;AMACOM
Year
2015
ISBN
9780814434376, 0814434371
Language
english
Format
EPUB
Filesize
442 kB (452410 bytes)
Pages
140\0
Time added
2019-09-24 23:48:40
Small business;Public relations;Public relations

Description

Any size business can benefit from public relations. You can gain attention for your own small business and help build your company's credibility and brand . . . if you know the tricks of the trade. The Little Book of Big PR gives you essential advice on how to use public relations effectively as a business-building tool, whether you're an established company or a cost-conscious start-up. Drawing on the expertise gained during her long career in public relations, Jennefer Witter shares simple, smart, and budg.  Read more... Abstract: Every business can benefit from public relations. Arm yourself with the same tactics the pros use!  Read more... Content: ""Cover"" ""Title"" ""Copyright"" ""Contents"" ""Foreword"" ""Acknowledgments"" ""Introduction"" ""CHAPTER 1: Self-Branding"" ""Case Study: Building Successâ€? How One Real Estate Broker Did It"" ""CHAPTER 2: Media Relations"" ""Case Study: Media Relations as a Business-Building Tactic"" ""CHAPTER 3: Social Media"" ""Case Study: Food for Thought"" ""CHAPTER 4: Networking"" ""Case Study: Networking + Authenticity = Business"" ""CHAPTER 5: Speaking Engagements"" ""Case Study: Enhancing Your Professional Stature"" ""CHAPTER 6: Cause-Related Marketing"" ""Case Study: Love Fights Hunger""""CHAPTER 7: Selecting a PR Agency"" ""Case Study: Decisions, Decisions"" ""Endnotes"" ""Index"" ""A"" ""B"" ""C"" ""D"" ""E"" ""F"" ""G"" ""H"" ""I"" ""J"" ""K"" ""L"" ""M"" ""N"" ""O"" ""P"" ""Q"" ""R"" ""S"" ""T"" ""U"" ""V"" ""W"" ""About the Author"" ""Free Sample Chapter from The Art of War for Small Business by Becky Sheetz-Runkle""

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