ENGLISH

Contemporary Research in E-Branding

By Subir Bandyopadhyay

Book information

Publisher
IGI Global
Year
2008
ISBN
1599048132, 9781599048130
Language
english
Format
PDF
Filesize
7 MB (7006933 bytes)
Series
Premier Reference Source
Edition
1
Pages
378\379
Time added
2013-06-27 05:37:05

Description

Marketing over the Internet implies a whole new dimension in which to engage the consumer. To remain successful in todays digital world, companies must harness the power of online marketing to reach the unlimited potential of consumers worldwide.Contemporary Research in E-Branding provides cutting-edge research on the emergent issue of the Internet as a central organizing platform for integrating marketing communications. Combining global perspectives from marketing and Web technology academics and experts into one multidisciplinary reference work, this Premier Reference Source offers researchers, scholars, and practitioners an authoritative view on e-Branding to increase the visibility and success of companies in all business realms.

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