People to People Fundraising: Social Networking and Web 2.0 for Charities

Description

Cutting-edge strategies, data, and techniques from the world's foremost ePhilanthropy experts.Giving donors the chance to participate in and contribute to the success of a charity beyond the online gift is proving to be successful for many nonprofits. Find out how to make the most of your online fundraising efforts with the expert advice found in People to People Fundraising: Social Networking and Web 2.0 for Charities.Featuring a Foreword by James Austin of Harvard University, this hands-on guide is filled with creative ideas, techniques, and suggestions to help readers harness the power of social networking for your charity, including:Getting supporters to do more than giveEvaluating your Web siteBlogs -- an important development in fundraisingThe power of celebrity in building communitiesHow to leverage an individual supporter's social networkOnline marketing to ethnic and special interest communitiesHow to influence single-gift Web donors to become monthly donorsThe opportunities and challenges of multi-channel marketingWhy ePhilanthropy succeeds -- seven pillars of e-successConnecting with planned gift donors and prospectsButtons and banners on company Web sitesPlus much more!Based on the authors' decades of combined real-life experiences plus scores of international case studies demonstrating ePhilanthropy success stories from around the world, People to People Fundraising provides a wealth of proven, practical techniques to help you boost your organization's success.