ENGLISH

Business Trends in the Digital Era: Evolution of Theories and Applications

By Xiaoming Zhu , Bingying Song , Yingzi Ni , Yifan Ren , Rui Li (auth.)

Book information

Publisher
Springer Singapore
Year
2016
ISBN
978-981-10-1078-1, 978-981-10-1079-8
DOI
10.1007/978-981-10-1079-8
Language
english
Format
PDF
Filesize
4 MB (4525857 bytes)
Edition
1
Pages
XXVIII, 230\250
Time added
2016-07-20 04:00:00
Business Strategy/Leadership

Description

This book introduces 10 mega business trends, ranging from big data to the O2O model. By mining and analyzing mountains of data, the author identifies these 10 emerging trends and goes to great lengths to explain and support his views with up-to-date cases. By incorporating the latest developments, this book allows readers to keep abreast of rapidly advancing digital technologies and business models. In this time of mass entrepreneurship and innovation, acquiring deep insights into business trends and grasping opportunities for innovation give readers (business executives in particular) and their companies a competitive advantage and the potential to become the next success story. The Chinese version of the book has become a hit, with some business schools using it as a textbook for their S&T Innovation and Business Trends programs. It also provides business executives with a practical guide for their investment and operation decisions.

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