ENGLISH

Star-Spangled Soccer: The Selling, Marketing and Management of Soccer in the USA

By Gary Hopkins

Book information

Publisher
Palgrave Macmillan
Year
2010
ISBN
0230239730, 9780230239739
Language
english
Format
EPUB
Filesize
2 MB (2300085 bytes)
Pages
256\0
Topic
Business Marketing
Time added
2011-06-04 13:46:07

Description

Star-Spangled Soccer charts America’s 25-year journey to becoming a soccer nation, the key business, decisions, personalities, and events that shaped its growth, and the developing perfect soccer storm that will propel its unstoppable march forward. The book takes its lead from a single premise that the granting of the 1994 World Cup to the United States set in motion a chain of events that has redefined soccer in America forever, good and bad, up and down, but ultimately positioned to become a major force in the rapidly changing American sports landscape. Drawn from a 20-year career as a senior executive in the American soccer market and supported by first person interviews and insights with all the key personalities and decision makers, Star Spangled Soccer is a must read for anyone wanting to understand the American soccer market, where it has come from, and why it is positioned for tremendous growth over the next 10 years.

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