Communicating the new: how to make the complex, unfamiliar or still-fuzzy understandable to others

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TABLE OF CONTENTS; MEET THE CONTRIBUTORS; Introduction: The Mission and the Mess; CHALLENGES OF COMMUNICATING THE NEW; WHAT'S IN OUR WAY? THREE COMMUNICATION MYTHS; RECONCEIVING THE ROLE OF COMMUNICATION; FIVE WAYS COMMUNICATION METHODS ACCELERATE INNNOVATION; Chapter 1: Finding the conceptual center; MODELS AND FRAMEWORKS: Thinking with our eyes; HOW TO MAKE MODELS WORK; BUILD-TO-THINK PROTOTYPES: Thinking with Our Hands; LISTS AND OPEN-ENDED WRITING: Thinking with words; THE TAKEAWAY: Five big ideas for finding the conceptual center; Chapter 2: Framing the work; METAPHORS;""Communicating radical innovation is very different from discussing marginal change. Erwin's book provides a serious analysis of why, in this era of VUCA-Volatility, Uncertainty, Complexity and Ambiguity-we need to change our individual and organizational modes of communication. Erwin then provides a series of concrete, practical communication methodologies that we so need. Communicating the New is a book that needs to be offered in all of our best business-school classes."" -Bruce Nussbaum, author of Creative Intelligence, former assistant managing editor for Busine. TABLE OF CONTENTS MEET THE CONTRIBUTORS Introduction: The Mission and the Mess CHALLENGES OF COMMUNICATING THE NEW WHAT'S IN OUR WAY? THREE COMMUNICATION MYTHS RECONCEIVING THE ROLE OF COMMUNICATION FIVE WAYS COMMUNICATION METHODS ACCELERATE INNNOVATION Chapter 1: Finding the conceptual center MODELS AND FRAMEWORKS: Thinking with our eyes HOW TO MAKE MODELS WORK BUILD-TO-THINK PROTOTYPES: Thinking with Our Hands LISTS AND OPEN-ENDED WRITING: Thinking with words THE TAKEAWAY: Five big ideas for finding the conceptual center Chapter 2: Framing the work METAPHORS MANTRAS AND CATCHPHRASESCONTRAST STORIES ARTIFACTS AND IMAGES HOW (AND WHY) TO USE MULTIPLE FRAMES TO GREATER EFFECT THE TAKEAWAY: Five big ideas when framing the work Chapter 3: Targeting your constituents THE COMMUNICATION PLAN MENTAL MODEL AND ORTHODOXY ANALYSIS QUAD A DIAGNOSTIC THE "ORGANIZATION AS CULTURE" FRAMEWORK SEGMENTING AND TARGETING CONSTITUENTS THE TAKEAWAY: Four big ideas when targeting constituents Chapter 4: Introduce new thinking EXPLORATORY EXPERIENCES: Use your environment to your advantage IMMERSION EXPERIENCES: Use technology to transform the experience of your contentINTERACTION EXPERIENCES: Use tools and games to bring hands-on learning to the experience APPLICATION EXPERIENCES: Invite others to problem-solve with you EXTENSION EXPERIENCES: Use artifacts to keep information alive THE TAKEAWAY: Five big ideas when introducing new thinking Chapter 5: Expand the conversation COMMUNICATION SYSTEMS: Give them something rich and relevant PERFORMATIVE PRESENTATIONS: Give them something to talk about DEMONSTRATION ARTIFACTS: Give them something to show and share THE TAKEAWAY: Five big ideas when expanding the conversationConclusion FIVE BIG SHIFTS IN THINKING (AND DOING) ADVANCING THE METHODS BASE Under the hood: Theories, Writers, and References Index