ENGLISH

Excel for Marketing Managers

By Bill Jelen , Ivana Taylor

Book information

Publisher
Holy Macro! Books
Year
2006
ISBN
9781932802139, 1932802134
Open Library ID
OL8811126M
Language
english
Format
PDF
Filesize
11 MB (11675407 bytes)
Series
Excel for Professionals series
Pages
195\195
Topic
Computers\\Software: Office software
Library
avaxhome.ws
Time added
2010-05-31 15:29:46

Description

The most powerful Microsoft Excel features that can be used to sort through data to produce meaningful marketing analyses are outlined in this manual. Marketing managers will learn the math functions to produce budgets and forecasts, and how to use survey analysis to quickly spot trends using pivot tables and other analysis tools. Ideas for launch schedules, life cycle management, and other date-related information are also presented.

Similar books