ENGLISH

Star Wars And The History Of Transmedia Storytelling

By Dan Hassler-Forest , Sean Guynes

Book information

Publisher
Amsterdam University Press
Year
2018
ISBN
9462986215, 9789462986213
Language
english
Format
PDF
Filesize
3 MB (2871501 bytes)
Series
Transmedia: Participatory Culture And Media Convergence
Pages
328\329
Time added
2019-11-20 10:43:48
Star Wars FilmsStar Wars Films: History And CriticismTransmedia

Description

This collection offers vital new conceptual and methodological tools for understanding the ways in which transmedia storytelling and the industrial logic of media franchising have developed in concert over the past four decades. In emphasizing that Star Wars is both a media franchise and a transmedia storyworld, the essays in this book emphasize the complex negotiations between culture and industry that have shaped not only the brand and its many narrative threads, but also the larger organization of the transnational media landscape.

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