ENGLISH

The Hidden Art of Interviewing People: How to get them to tell you the truth

By Neil McPhee , Roger Terry

Book information

Publisher
Wiley
Year
2007
ISBN
0470060794, 9780470060797
LCC
HF5415.2 .M3829 2007
Open Library ID
OL17855139M
Language
english
Format
PDF
Filesize
6 MB (5860177 bytes)
Pages
382\382
Time added
2010-10-01 23:25:00
Журналистика;Информационные жанры журналистики

Description

There is growing interest in the use of Neuro Linguistic Programming (NLP) as a Qualitative Market Research technique. NLP was previously used in psychology to understand how people think and react, and as a tool in self-development, interpersonal skills and business, looking at how our brains think and experience the world. Qualitative Market research experts now see that using NLP can help the researchers understand the human brain and, armed with this power, they can find out the truth from interviewees. The Hidden Art of Interviewing People shows how, by using NLP and related techniques in interviews, the market researcher can see beyond the obvious to the truth.

Similar books