ENGLISH

Explorations in Critical Studies of Advertising

By Ezequiel Korin , James F. Hamilton , Robert Bodle

Book information

Publisher
Routledge
Year
2016
ISBN
113864952X, 9781138649521
Language
english
Format
EPUB
Filesize
467 kB (478313 bytes)
Series
Routledge Research in Cultural and Media Studies
Pages
294\0
Time added
2023-04-17 09:48:03

Description

This volume provides a thoughtful and wide-ranging exploration of approaches to the critical study of advertising. Current and impending practices of advertising have in many ways exceeded the grasp of traditional modes of critique, due at least in part to their being formulated in very different historical conditions. To begin to address this lag, this edited collection explores through critical discussion and application a variety of critical approaches to advertising. Authors address a variety of concrete examples in their chapters, drawing on existing research while presenting new findings where relevant. In order to maintain the relevance of this collection past this particular historical moment, however, chapters do not simply report on empirical work, but develop a theoretical argument.

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