ENGLISH

Statistics for Marketing and Consumer Research

By Mario Mazzocchi

Book information

Publisher
Sage Publications Ltd
Year
2008
ISBN
1412911214, 9781412911214
Language
english
Format
PDF
Filesize
3 MB (3212782 bytes)
Pages
432\433
Time added
2015-07-17 17:00:25
Математика;Теория вероятностей и математическая ст

Description

Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each methods as well as showing how they are applied. Real data sets and detailed guidance on the use of appropriate software is included along with discussion of: - Sampling- Data management an statistical packages- Hypothesis testing- Cluster analysis- Structural equation modelling

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