Business English: Writing in the Global Workplace

Description

Business English: Writing for the Global Workplace includes all of the essentials of a traditional Business English text and more: its unique approach enhances its value for your students. 1. Students quickly learn that the value of speaking and writing Business English relates to our global marketplace: technology has made the world smaller, and just about every job today includes writing e-mail and speaking to people from diverse cultures. 2. Students use their own local language as a springboard to learn Business English, discovering that Business English is the best choice in formal environments with their local language remaining valuable in informal ones.Business English: Writing for the Global Workplace also takes the practical approach of using writing as a tool to have students apply their grammar skills: as your students’ grammar skills improve, so do their writing skills. This book provides the tools students need to compete in today’s global job market, and your students will find its unique presentation motivating as it leads them to solid skills they can use to enhance their career. Tittle Contents Unit One LANGUAGE IN CONTEXT E-Mail Essentials Basic Parts of E-Mail E-Mail Format CHAPTER One English for Business Today Objectives and Learning Inventory Section A: What Is English? Language Is a System Varieties of Standard English English Readily Adapts to Change Formal English Is the Global Standard Section B: What Role Does Local Language Play? Formal and Informal Language The Bidialectal Approach: Being Versatile with Language Language Variety in Your Life Section C: Learning Language in Context How to Use This Book A Problem-Solving Process: Explore, Practice, Apply The Challenge of Changing Language Patterns Some Techniques to Get You Started Practice in Writing Skills: Composing Versus Editing Pronunciation Lessons Chapter 1 Summary and Checklist Chapter 1 End-of-Chapter Activities CHAPTER Two Writing Effective Sentences Objectives and Learning Inventory Section A: What Is the Sentence Core? The Verb as Predicate The Subject The Sentence Core Section B: How Do Parts of Speech Work? Nouns Verbs Pronouns Prepositions Conjunctions Adjectives and Adverbs Articles: Definite and Indefinite Section C: What Is a Sentence? Clauses as Fragments Phrases as Fragments Chapter 2 Summary and Checklist Chapter 2 End-of-Chapter Activities Unit Two ENGLISH IN ACTION Memo and E-Memo Essentials Communicating With Memos and E-Memos Basic Parts of Memos E-Memo Templates Memos Versus E-Mail Three CHAPTER Punctuation Objectives and Learning Inventory Section A: The Comma Basic Comma Rules More Comma Rules (Rule 3 Through Rule 12) Section B: The Semicolon Basic Semicolon Rules Chapter 3 Summary and Checklist Chapter 3 End-of-Chapter Activities CHAPTER Four Verbs at Work Objectives and Learning Inventory Section A: The Basics About Verbs Action Verbs and Linking Verbs Subject-Verb Agreement Section B: Mood and Tense The Subjunctive Mood Verb Tense and Consistency Language as a System Section C: Active Voice Voice: Active and Passive Real Subjects and Strong Verbs Section D: Parallel Structure Parallel Structure with Infinitives and Gerunds Parallel Structure with Active and Passive Voice Chapter 4 Summary and Checklist Chapter 4 End-of-Chapter Activities CHAPTER Five Pronouns Objectives and Learning Inventory Section A: Pronoun Case How Pronoun Cases Work Subjective and Objective Case Pronouns Possessive and Reflexive Case Pronouns Section B: More On Subjects And Objects Pronouns Following the Preposition Between Pronouns Following the Conjunction Than Difficult Pronouns: Who and Whom Difficult Pronouns: Who and That Section C: Agreement and Point of View Pronouns and Their Antecedents Pronoun Viewpoint Section D: Collective Nouns and Indefinite Pronouns Collective Nouns Indefinite Pronouns Chapter 5 Summary and Checklist Chapter 5 End-of-Chapter Activities CHAPTER Six Modifiers Objectives and Learning Inventory Section A: The Basics—Adjectives and Adverbs Modifying Action Verbs With Adverbs Using Comparative and Superlative Degrees Using Adjectives to Compare Avoiding Double Negatives Section B: Position of Modifiers Avoid Misplaced Modifiers Correct Dangling Modifiers Place Adverbs Correctly Section C: Other Modifiers—Pronouns and Compound Adjectives Possessive Pronouns Demonstrative Pronouns Compound Modifiers Section D: Hedges, Emphatics, Fillers, and Tag-Ons Hedges and Emphatics Fillers and Tag-Ons Chapter 6 Summary and Checklist 186– Chapter 6 End-of-Chapter Activities Unit Three PRACTICAL APPLICATIONS Business Letter Essentials Basic Parts of Letters CHAPTER Seven Writing Traps Objectives and Learning Inventory Section A: Plurals and Possessives Nouns as Possessives Singular Possessives Plural Possessives Group Words Nouns in Series Abbreviations Possessives Standing Alone Section B: Capitalization Proper Nouns versus Common Nouns Proper Adjectives Articles and Prepositions First Words Professional Titles Organizational Terms Hyphenated Words Section C: Number Usage Basic Number Rules Special Number Rules Section D: Colons, Dashes, and Ellipses The Colon Ellipsis Marks The Dash Chapter 7 Summary and Checklist 222– Chapter 7 End-of-Chapter Activities CHAPTER Eight Writing Powerful Sentences Objectives and Learning Inventory Section A: Sentence Style Control Sentence Structure Control Sentence Length Control Sentence Content Use the Active Voice Be Concise Build Old to New Information Flow Use Parallel Structure Use Conjunctions to Show Relationships Bridge Ideas Effectively Section B: Tone and Style Focus on the “You” Point of View Turn Nominals Into Active Verbs Use Voice to Control Level of Formality Choose Simple Language Keep a Positive Focus Write in the Affirmative Chapter 8 Summary and Checklist Chapter 8 End-of-Chapter Activities CHAPTER Nine Building Paragraphs Objectives and Learning Inventory Section A: Cohesive and Coherent Paragraphs Cohesive Paragraphs Coherent Paragraphs Composing and Editing: The Process of Writing Paragraphs Section B: The Process of Revising Eliminating Empty Information Revising Sentences Section C: Structure—Beginning, Middle, and End Process and Structure The PEER Model Section D: Transitions and Connectors Conjunctions as Connectors Transitions to Add Flow Phrases as Transitions and Connectors Transitional Sentences and Paragraphs Chapter 9 Summary and Checklist Chapter 9 End-of-Chapter Activities CHAPTER Ten Professional Communication Objectives and Learning Inventory Section A: E-Mail Guidelines The When and Why of E-Mail The Downside of E-Mail E-Mail Guidelines Section B: Basic Letters and Messages Letters Types of Messages Section C: Formatting—Special Features and White Space Control White Space Display Key Ideas with Bullets and Numbers Create Headings and Subheadings Include Subject Lines Incorporate Special Formatting Features and Marks Choose Font Size and Color Section D: Diversity and Office Etiquette What Is Diversity? What Is a Corporate Culture? Dress for Career Success Use Voice Mail Effectively Practice Cell Phone Etiquette It’s Not Personal—It’s Just Business Chapter 10 Summary and Checklist Chapter 10 End-of-Chapter Activities WRITER’S Reference Manual Contents Abbreviations Guidelines for Abbreviations Addresses (Mailing) Addresses in Text Inside Addresses Addresses on Envelopes Affixes (Prefixes and Suffixes) Prefixes Suffixes Articles Indefinite Articles: A and An Definite Article: The Choosing the Correct Article Charts Bar Charts Pie Charts Flowcharts and Organization Charts Citing Research What to Credit A Working Bibliography Some Common Elements Conjunctions Adverbial Conjunctions Coordinating Conjunctions Subordinating Conjunctions Correlative Conjunctions Determiners Numbers as Determiners Forms of Address Infinitives Tips for Using Infinitives Instant Messaging Guidelines for Instant Messaging Text-Messaging Abbreviations Smileys Latin Terms Line Graphs Online Addresses URL Addresses E-Mail Addresses Division of Online Addresses Percentages Plagiarism Quantifiers Guidelines for Quantifiers Soundalikes Spelling Rules Doubling Final Consonants Dropping the Final E Dropping the Final Y Putting I Before E Except After C Changing IE to Y Adding Prefixes Tables Telephone Numbers Guidelines for Writing Telephone Numbers TextNotes Time Clock Time Word Division GLOSSARY INDEX