ENGLISH

Mass Customization: Challenges and Solutions

By Thorsten Blecker , Nizar Abdelkafi (auth.) , Gerhard Friedrich (eds.)

Book information

Publisher
Springer US
Year
2006
ISBN
978-0-387-32222-3, 978-0-387-32224-7
DOI
10.1007/0-387-32224-8
Language
english
Format
PDF
Filesize
4 MB (4016622 bytes)
Series
International Series in Operations Research & Management Science 87
Edition
1
Pages
282\291
Orientation
yes
Scanned
yes
Time added
2013-08-01 04:00:00
generalLogisticsMarketing; Marketing; Business/Management ScienceOrganizationProduction/Logistics; Operations Research/Decision

Description

Mass Customization: Challenges and Solutions defines the parameters of the emerging business strategy, mass customization. The book will cover the main categories of the area with a systematic examination of the following themes: manufacturing systems and mass customization, supply chain management and mass customization, and information systems and mass customization. In addition to being tightly organized by themes and a carefully selected group of contributors, the Editors will write introductory material to the sections along with introductory and concluding chapters. The result is a book that provides the field with the conceptual framework of mass customization, its tools, its solutions, and real-world examples of successful implementations of the business strategy. An important book for academics working in production operations, production manufacturing, industrial engineering, logistics, supply chain management, and industry practitioners.

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