ENGLISH

Lovability: how to build a business that people love and be happy doing it

By Brian , De Haaff

Book information

Publisher
Greenleaf Book Group Press
Year
2017
ISBN
9781626344037, 9781626344044, 1626344035
Language
english
Format
EPUB
Filesize
3 MB (2733931 bytes)
Pages
259 pages ; 24 cm\0
Time added
2020-07-26 19:24:52
BUSINESS & ECONOMICS / Entrepreneurship;Consumer s

Description

This book shares what author and CEO Brian de Haaff knows from a career of founding successful technology companies and building award-winning products. He reveals the secret to his own company's growth and the techniques needed to sustain customer love; a set of principles that he pioneered and named The Responsive Method. Part I Grandpa-Inspired vii -- Introduction 1 -- Part II Why Build Lovable Products? 17 -- Chapter 1 What is a Product? 19 -- Chapter 2 Pursuing Love 41 -- Chapter 3 Ten Building Blocks of Lovability 59 -- Chapter 4 Benefits of Being Loved 77 -- Chapter 5 Chase Value, Not Valuation 93 -- Part III Creating Lovability 115 -- Chapter 6 Old Ways Are New Again 117 -- Chapter 7 Responsive Method 145 -- Chapter 8 How to Build Lovable Products 169 -- Chapter 9 Being a Lovable Company 199 -- Chapter 10 Lovability Toolkit 223.

Similar books