ENGLISH

New Media for a New China

By William A. Hachten , James F. Scotton

Book information

Year
2010
ISBN
1405187964, 9781405187961, 1405187972, 9781405187978
LCC
P94.65.C6 N49 2010
Open Library ID
OL23872416M
Language
english
Format
PDF
Filesize
2 MB (1831655 bytes)
Edition
1
Pages
256\257
Scanned
yes
Time added
2011-06-04 13:46:07

Description

New Media for a New China is a timely introduction to the current state of the mass media in China and it’s growing role in the 21st Century global communication systemBrings together an international cast of scholars to analyse the diverse roles of China’s media, covering all the major industries (advertising, newspapers, broadcasting, magazines, film, TV, PR)Considers the position of China’s media in the middle of the country’s tremendous social, economic and political changesExplores the concept of the 21st century as “China’s Century” because of the nation’s unprecedented growth

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