The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company

Description

More than 100,000 entrepreneurs rely on this book for detailed, step-by-step instructions on building successful, scalable, profitable startups.  The National Science Foundation pays hundreds of startup teams each year to follow the process outlined in the book, and it's taught at Stanford, Berkeley, Columbia and more than 100 other leading universities worldwide.  Why? The Startup Owner's Manual guides you, step-by-step, as you put the Customer Development process to work. This method was created by renowned Silicon Valley startup expert Steve Blank, acknowledged catalyst of the "Lean Startup" movement, and tested and refined by him for more than a decade.  This 608-page how-to guide includes over 100 charts, graphs, and diagrams, plus 77 valuable checklists that guide you as you drive your company toward profitability.  It will help you: ·        Avoid the 9 deadly sins that destroy startups' chances for success ·       Use the Customer Development method to bring your business idea to life ·       Incorporate the Business Model Canvas as the organizing principle for startup hypotheses ·       Identify your customers and determine how to "get, keep and grow" customers profitably ·       Compute how you'll drive your startup to repeatable, scalable profits.   The Startup Owner’s Manual Strategy Guide Title Page The Startup Owner’s Manual Strategy Guide Table of Contents Preface Who Is This Book For? Introduction A Repeatable Path Why a Second Decade? The Four Steps: A New Path Chapter 1: The Path to Disaster: A Startup Is Not a Small Version of a Big Company Chapter 2: The Path to the Epiphany: The Customer Development Model Chapter 3: The Customer Development Manifesto. Chapter 4: An Introduction to Customer Discovery Chapter 5: Introduction to Customer Validation Chapter 6: Customer Validation: The Toughest Question of All: Pivot or Proceed? The Startup Owner’s Manual Strategy Guide Index The Startup Owner’s Manual for Web/Mobile Channel Startups Title Page The Startup Owner’s Manual for Web/Mobile Channel Startups Table of Contents How to Read This Book Getting Started Chapter 1: The Customer Development Manifesto STEP ONE: Customer Discovery Chapter 2: An Introduction to Customer Discovery Chapter 3: Customer Discovery, Phase One: State Your Business Model Hypotheses Chapter 4: Customer Discovery, Phase Two: “Get Out of the Building” to Test the Problem: “Do People Care?” Chapter 5: Customer Discovery, Phase Three: “Get Out of the Building” and Test the Product Solution Chapter 6: Customer Discovery, Phase Four: Verify the Business Model and Pivot or Proceed STEP TWO: Customer Validation Chapter 7: Introduction to Customer Validation Chapter 8: Customer Validation, Phase One: “Get Ready to Sell” Chapter 9: Customer Validation, Phase Two: “Get Out of the Building and Sell!” Chapter 10: Customer Validation, Phase Three: Develop Product and Company Positioning Chapter 11: Customer Validation, Phase Four: The Toughest Question of All: Pivot or Proceed? How to Build a Web Startup: A Simple Overview The Startup Owner’s Manual for Web/Mobile Channel Startups Index The Startup Owner’s Manual for Physical Channel Startups Title Page The Startup Owner’s Manual for Physical Channel Startups Table of Contents How to Read This Book Getting Started Chapter 1: The Customer Development Manifesto STEP ONE: Customer Discovery Chapter 2: An Introduction to Customer Discovery Chapter 3: Customer Discovery, Phase One: State Your Business Model Hypotheses Chapter 4: Customer Discovery, Phase Two: “Get Out of the Building” to Test the Problem: “Do People Care?” Chapter 5: Customer Discovery, Phase Three: “Get Out of the Building” and Test the Product Solution Chapter 6: Customer Discovery, Phase Four: Verify the Business Model and Pivot or Proceed STEP TWO: Customer Validation Chapter 7: Introduction to Customer Validation Chapter 8: Customer Validation, Phase One: “Get Ready to Sell” Chapter 9: Customer Validation, Phase Two: “Get Out of the Building and Sell!” Chapter 10: Customer Validation, Phase Three: Develop Product and Company Positioning Chapter 11: Customer Validation, Phase Four: The Toughest Question of All: Pivot or Proceed? The Startup Owner’s Manual for Physical Channel Startups Index